Products Categories
We currently engage in the following products categories for which we have successfully matched undersupplied markets in Africa with products made in Europe. For products that we identify and decide to engage with, we deal directly on one hand with the european producers to secure product availability and negotiate win-win contracts whilst orchestrating efficient distribution and supply network with wholesalers/retailers operating in african markets for profitable delivery of these products to consumers.
Fashion is a part of daily life and fashion and lifestyle products contribute to the essence of a fulfilling livelihood for consumers. In this product category, we engage in matching everyday European fashion & lifestyle products to the latent needs of middle to high income individuals in Africa. With our intricate product-to-market matching approach, we identify lifestyle products that middle to high income individuals cannot easily obtain due to undersupply but find so enriching and livelihood enhancing that they are willing to purchase at prices close to that of European markets. This therefore also means our European producer partners can gain access to new markets for their products without having to sacrifice significant profit margin.
Food and Nutrition are essential parts of everyday life. We focus on this product category particularly because it also provides an area rife with untapped latent demand. Access to quality and convenient nutrition is a necessity for people of all social and economic classes. That's why we believe the lack of production capacity in Africa or the lack of environmental endowments in Europe should not lead to a lack of access to nutritional products that enrich quality of life. We believe this can be achieved with smart trade and targeted demand and supply matching. We engage particularly in packaged and convenience foods and nutritional products that consumers are bound to view as “best value for money” products.
Comfort products are particularly suited for latent needs as they usually attend to specific desires. In this product category, we engage in products that address niche desires and as such delight consumers to a large extent when introduced to them. They can for instance include products that enhance the carrying out of everyday household activities or products that enhance consumer comfort as they go about their daily routines. Also included in this category Also included in this category are products that enhance household comfort and provide quality living.
Producers seeking new markets for their products can contact us to introduce their products. We will run the products through our proprietary Product-to-Market matching approach to confirm value creation potential.
Wholesalers/Retailer can contact us to request access to our full product catalogue