At PHEBEECHY, we took a step back to reconsider what the essence of international trade should truly be in the current era of abundance in consumer products. The answer we came up with is matching latent consumer needs with sublime products that truly address such needs. Consequently, we invest resources in identifying and matching latent (i.e. unknowingly needed) products with markets where these products are currently undersupplied. Through this focus, we have developed an expertise in matching supply with latent demand. Through our expertise, producers can find new markets for their products and wholesalers/retailers can delight their customers with eye-opening products.
What is latent demand and why do we make it our focus ?
Latent demand is characterised by desire and hidden needs that consumers are unable to satisfy because there is a lack of information on or a lack of market supply for the relevant products that meet these desires and needs. When eventually exposed to these products, consumers are both surprised and delighted. Addressing latent demand creates economic value for both consumers and producers/distributors. Challenging however is the fact that traditional market research approaches prove inadequate for identifying and properly addressing such consumer needs. This is why we at PHEBEECHY commit resources to understanding and unraveling this relatively untapped area of business value potential by leveraging the power of international trade.
View our About Us page for details on how we bring the story of PHEBEECHY to life.